During my time at Nesscessity, I applied my research to inform design decisions that enhanced the structure and direction of the brands social media brand kit and guidelines. Through my research, I gained valuable insights into Woodhull Wellness business goals, target audience, and market landscape, which ultimately guided the development of the brand’s values, tone, and personality. The updated brand kit features a refreshed visual identity with energizing colors, enhanced composition, and improved typography for better legibility, and a more refined composition.
Brand Identity | Visual Direction | Social Media
